Privacy Policy

1. Introduction

Safe & Secure Safety Systems Group, operating as SSS Fire ("we", "us", or "our"), respects your privacy and is committed to protecting your personal data. This policy applies to information collected through sss-fire.com and related pages, including our contact form.

By using our website or submitting your details through our contact form, you acknowledge that you have read and understood this Privacy Policy. If you do not agree, please do not use our website or submit personal information to us.

2. Who we are

SSS Fire is a fire safety and life safety services company based in Dubai, United Arab Emirates. We provide fire alarm systems, fire fighting installation, suppression, emergency systems, pest control, and related services across the UAE.

3. Information we collect

3.1 Information you provide via our contact form

When you submit our contact form, we may collect the following personal information:

• Full name
• Email address
• Phone number
• Company name
• Service requested
• Project budget range
• Project location (Emirate)
• Project timeline
• Project details and any other information you include in your message

3.2 Information collected automatically

When you visit our website, we and our third-party partners may automatically collect certain technical and usage information, including:

• IP address and approximate location
• Browser type, device type, and operating system
• Pages visited, time spent on pages, and referral URLs
• Cookie identifiers and similar tracking technologies

3.3 Advertising and analytics data

If we run online advertising (such as Google Ads, Meta Ads, or similar platforms), those services may collect or receive information about your visits to our website and other sites, including through cookies, pixels, and device identifiers, to measure ad performance and deliver relevant advertisements.

4. How we use your information

We use personal information for the following purposes:

• To respond to your enquiries and contact form submissions
• To provide quotations, site assessments, and project-related communication
• To manage our business relationship with you as a client or prospect
• To improve our website, services, and customer experience
• To analyse website traffic and measure marketing effectiveness
• To deliver and measure online advertising, where enabled
• To comply with legal obligations and protect our legal rights
• To prevent fraud, abuse, and security incidents

5. Legal basis for processing

Depending on your location and the type of data involved, we process personal information based on one or more of the following:

• Consent — for example, when you submit our contact form or accept non-essential cookies
• Legitimate interests — to respond to enquiries, operate our business, and improve our services
• Contractual necessity — when processing is required to provide services you have requested
• Legal obligation — when we must retain or disclose information to comply with applicable law

Where applicable, we also comply with the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) and other relevant regulations.

6. Third-party sharing

We may share your personal information with trusted third parties where necessary to operate our website, respond to your requests, or deliver our services. These may include:

• Website hosting and IT providers — to host and maintain our website and email systems
• Form and CRM platforms — to receive, store, and manage contact form submissions
• Email and communication tools — to send responses and project-related correspondence
• Analytics providers — such as Google Analytics, to understand website usage
• Advertising partners — such as Google Ads and Meta, to run, measure, and optimise advertising campaigns
• Professional advisers — such as legal, accounting, or compliance consultants, when required
• Regulatory or legal authorities — when required by law, court order, or to protect our rights

These third parties may process your data on our behalf as service providers, or independently where they provide advertising or analytics services. We require service providers to handle personal data securely and only for authorised purposes. We do not sell your personal information.

7. Advertising, cookies & tracking

Our website may use cookies and similar technologies to enable core functionality, analyse traffic, and support advertising.

Types of cookies we may use

• Essential cookies — required for basic website operation
• Analytics cookies — to understand how visitors use our site
• Advertising cookies — to deliver and measure ads on our site and elsewhere

Managing cookies

You can control cookies through your browser settings. You may also opt out of certain advertising cookies through industry tools such as:

• Google Ads Settings
• Your Online Choices

Disabling cookies may affect website functionality and your ad experience.

8. Data retention

We retain personal information only for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required by law.

• Contact form enquiries: typically retained for up to 3 years from last contact, unless a business relationship continues
• Client project records: retained for the duration of the project and as required for legal, tax, or compliance purposes
• Analytics and advertising data: retained according to each third-party provider's policies

9. Your rights

Depending on applicable law, you may have the right to:

• Request access to the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data, subject to legal exceptions
• Object to or restrict certain processing activities
• Withdraw consent where processing is based on consent
• Request a copy of your data in a portable format, where applicable
• Lodge a complaint with a relevant data protection authority

To exercise any of these rights, contact us using the details in Section 14. We may need to verify your identity before processing your request.

10. Data security

We implement appropriate technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

11. International transfers

Your information may be processed or stored in the UAE and in other countries where our service providers or advertising partners operate. Where data is transferred internationally, we take steps to ensure appropriate safeguards are in place consistent with applicable data protection requirements.

12. Children's privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us and we will take steps to delete it.

13. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or services. The "Last updated" date at the top of this page will indicate when the policy was last revised. We encourage you to review this page periodically.

14. Contact us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: